Google Adword is the most Expensive job in ad world. You should take this test before do the Google Adword work. You will know more about Google Adword rules.
You can find out more test answers
oDesk Google Adword Test Answers.
Which of the following statement about campaign dates is
corrects?
a. It is not possible to specify a campaign start date and end date in the same campaign.
b. By default Adwords pre-sets the campaign start date with today’s date.
c. You cannot pause the campaign midway if an end has been specified.
a. It is not possible to specify a campaign start date and end date in the same campaign.
b. By default Adwords pre-sets the campaign start date with today’s date.
c. You cannot pause the campaign midway if an end has been specified.
Given that the cost for the bid is kept constant a keyword’s
Quality Score for Google and the search network is directly proportional to its
ad position.
a. True
b. False
a. True
b. False
Keyword matching options determine which Google searches can
trigger your ads to appear. Which of the following searches could trigger an ad
for the keyword “online course” using Broad Match settings?
a. Online
b. Course
c. ecourse
d. Cheap online course
a. Online
b. Course
c. ecourse
d. Cheap online course
In an adwords ad, how many characters is the display URL
limited to?
a. 28
b. 30
c. 35
d. 40
a. 28
b. 30
c. 35
d. 40
Which of the following statements about an Ad group are
correct?
a. Ad groups only apply to the search network
b. You cannot set prices for individual keywords within an Ad group
c. An ad group contains one or more ads
a. Ad groups only apply to the search network
b. You cannot set prices for individual keywords within an Ad group
c. An ad group contains one or more ads
Negative keywords cannot be applied to a whole ad group?
a. True
b. False
a. True
b. False
Is it possible to set a maximum CPC (cost per click) at the
Ad group level?
a. Yes
b. No
a. Yes
b. No
Your maximum CPC (cost per click) is $0.70. If your ad
receies two clicks, one costing $0.10 and the other costing $0.60, what would
your average CPC for those clicks be?
a. $0.30
b. $0.35
c. $0.50
d. $0.55
a. $0.30
b. $0.35
c. $0.50
d. $0.55
At which of the following levels may a daily budget be set?
a. Keyword
b. Campaign
c. AdWords Account
a. Keyword
b. Campaign
c. AdWords Account
State whether true of false.
If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.
a. True
b. False
If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.
a. True
b. False
The term for the number of impressions an ad has accrued in
relation to the rest of the active ads within the same ad group is:
a. Ad Impression Rate (%)
b. Ad Served Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual Rate (%)
a. Ad Impression Rate (%)
b. Ad Served Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual Rate (%)
Which statistic does Google report on to show you how well
your campaign is performing in terms of successful conversions?
a. Conversions/Cost per click (%)
b. Impressions/Conversions (%)
c. Cost/Conversion
a. Conversions/Cost per click (%)
b. Impressions/Conversions (%)
c. Cost/Conversion
In the above ad, how can you make visitors reach
harlosscentral.com/signup?
a. By adding harilosscentral.com/signup in the ad copy
b. By changing the display URL to hairlosscentral.com/signup
c. By changing the destination URL to hairlosscentral.com/signup
d. By hyper linking the ad title to hairlosscentral.com/signup
a. By adding harilosscentral.com/signup in the ad copy
b. By changing the display URL to hairlosscentral.com/signup
c. By changing the destination URL to hairlosscentral.com/signup
d. By hyper linking the ad title to hairlosscentral.com/signup
Keyword option determine which Google searches can trigger
your ads to appear. Which of the following search could trigger an ad for the
keyword “Online course” using Exact Match Settings?
a. Cheap Online course
b. Course
c. Online Course
d. ecoure
a. Cheap Online course
b. Course
c. Online Course
d. ecoure
Is it possible for you to limit the number of impressions
you will allow pre month for a particular campaign?
a. Yes
b. No
a. Yes
b. No
What happens when you turn on frequency capping for a
campaign?
a. It limits the number of times your ads appear on the search network
b. It limits the number of times your ads appear on the content network and search network.
c. It limits the number of times your ads appear to the same unique user on the content network.
d. It limits the advertising cost to the campaign’s daily budget.
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
a. The person’s country
b. The person’s language preference
c. The continent in which the person lives
a. It limits the number of times your ads appear on the search network
b. It limits the number of times your ads appear on the content network and search network.
c. It limits the number of times your ads appear to the same unique user on the content network.
d. It limits the advertising cost to the campaign’s daily budget.
While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?
a. The person’s country
b. The person’s language preference
c. The continent in which the person lives
Which type of Google account functions as a master Google
login, made up of a single email address and password through which you can
access various Google services such as Google AdWords, Google Adsense and
Google Analytics?
a. GMaster account
b. Google account
c. G account
d. Master Google account
a. GMaster account
b. Google account
c. G account
d. Master Google account
What is the correct way of calculating the CTR (Clickthrough
rate):
a. The number of impressions your ad receives divided by the number of clicks it receives
b. The number of clicks your ad receives divided by its cost per click
c. The number of clicks your ad receives divided by its unique visitors
d. The number of clicks your ad receives divided by its number of impressions
a. The number of impressions your ad receives divided by the number of clicks it receives
b. The number of clicks your ad receives divided by its cost per click
c. The number of clicks your ad receives divided by its unique visitors
d. The number of clicks your ad receives divided by its number of impressions
A CPM pricing model means advertisers pay for impressions
received.
a. True
b. False
a. True
b. False
Which factors are directly impacted by increasing the
Adwords ad budget?
a. Ad Impressions
b. Clicks on the Ad
c. Ad position
d. The CPC (Cost Per Click)
a. Ad Impressions
b. Clicks on the Ad
c. Ad position
d. The CPC (Cost Per Click)
Google AdWords does not accept an Ad copy that includes:
a. excessive capitalization
b. product price
c. incorrect grammar
d. numberals
a. excessive capitalization
b. product price
c. incorrect grammar
d. numberals
The Google Ad placement feature allows you to choose
location on the Google content network where your ad can appear. Which of the
following can be selected as ad area for the ad to appear?
a. An entire website
b. A selection of pages from a website
c. An individual ad unit on a single page
a. An entire website
b. A selection of pages from a website
c. An individual ad unit on a single page
If your Adword ad attracts a higher CTR (Clickthrough rate)
it will lead to an improved ad position.
a. True
b. False
a. True
b. False
If your keyword is “reading books” and you would like to ban
the ad from people looking for downloadable books, how would you keyowrd be
submitted to AdWords?
a. Reading books –downloadable
b. reading books *downloadable
c. reading books (downloadable)
d. reading book
a. Reading books –downloadable
b. reading books *downloadable
c. reading books (downloadable)
d. reading book
What is the AdWord related team for the following?
“The total number of unique users who will be served your ad over a specific period of time”
a. Campaign viewers
b. Demography
c. Audience
d. Reach
“The total number of unique users who will be served your ad over a specific period of time”
a. Campaign viewers
b. Demography
c. Audience
d. Reach
Which of the following will NOT happen if the view-through
conversion window is set to 14 days in the Google AdWords account?
a. The view-through conversions that occur after 14 days will be discarded
b. The Click conversions will still be counted on the standard 30-day lookback.
c. This setting will not impact view-through conversions which already been recorded
d. The view-through conversions that occur before 14 days will be discarded.
What does the “Conversions (many-per-click)” value represent?
a. The number of view-through convrsions.
b. The number of conversions counted on the 60-day Lookback.
c. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click
d. There is no such statistic.
Which of the following statements about Adwords Ad Scheduling are correct?
a. It allows you to control the days on which ads should appear.
b. It allows you to control the time at which ads should appear.
c. It allows you to raise or lower your bids for a campaign at certain times of the day.
d. It allows you to change the countries being targeted at certain times of the day.
Which of the following statements with regard to AdWords settings are correct?
a. Increasing the budget leads to an increase in the CTR (Clicktrough rate).
b. Targeting smaller regions through ads can result in more relevant ads with higher clikthrough rates.
c. Targeting smaller regions through ads results in fewer impressions.
d. Chosing specific keywords will result in higher clickthrough rates.
Which of the following is not a part of the “tools and Analysis” Feature of Google AdWords:
a. Change history
b. Conversions
c. Google Analytics
d. Website Optimizer
e. Google AdSence
Why is the Actual cost-per-click (CPC) sometimes lesser than the CPC you have specified for a keyword?
a. Because Adwords applies a discount on the total billed clicks for high budget campaigns
b. Because Adwords applies a discount on the total billed clicks for less popular keywords
c. Because AdWords gives you the lowest possible price in order for you to maintain your ad’s position
d. Bcause Adwords is applying a discount on the total billed clicks displayed on the content network
Which of the following statements about the Adwords Ad variations feature are correct?
a. Ad variations may constitute ads from different ad groups
b. Ad variations may constitute ads from different keywords
c. Ad variations are a good way to see how different versions of an ad perform
d. Ad variations are multiple versions of an ad for a single product or service
Which of the following statements about Ad rotation in Google AdWords is correct?
a. Rotation is always done evenly and all rotated ads within a campaign get equal exposure.
b. Rotation may be based on the CTR (click through rate).
c. Ad rotation is not available on the Google content network.
a. The view-through conversions that occur after 14 days will be discarded
b. The Click conversions will still be counted on the standard 30-day lookback.
c. This setting will not impact view-through conversions which already been recorded
d. The view-through conversions that occur before 14 days will be discarded.
What does the “Conversions (many-per-click)” value represent?
a. The number of view-through convrsions.
b. The number of conversions counted on the 60-day Lookback.
c. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click
d. There is no such statistic.
Which of the following statements about Adwords Ad Scheduling are correct?
a. It allows you to control the days on which ads should appear.
b. It allows you to control the time at which ads should appear.
c. It allows you to raise or lower your bids for a campaign at certain times of the day.
d. It allows you to change the countries being targeted at certain times of the day.
Which of the following statements with regard to AdWords settings are correct?
a. Increasing the budget leads to an increase in the CTR (Clicktrough rate).
b. Targeting smaller regions through ads can result in more relevant ads with higher clikthrough rates.
c. Targeting smaller regions through ads results in fewer impressions.
d. Chosing specific keywords will result in higher clickthrough rates.
Which of the following is not a part of the “tools and Analysis” Feature of Google AdWords:
a. Change history
b. Conversions
c. Google Analytics
d. Website Optimizer
e. Google AdSence
Why is the Actual cost-per-click (CPC) sometimes lesser than the CPC you have specified for a keyword?
a. Because Adwords applies a discount on the total billed clicks for high budget campaigns
b. Because Adwords applies a discount on the total billed clicks for less popular keywords
c. Because AdWords gives you the lowest possible price in order for you to maintain your ad’s position
d. Bcause Adwords is applying a discount on the total billed clicks displayed on the content network
Which of the following statements about the Adwords Ad variations feature are correct?
a. Ad variations may constitute ads from different ad groups
b. Ad variations may constitute ads from different keywords
c. Ad variations are a good way to see how different versions of an ad perform
d. Ad variations are multiple versions of an ad for a single product or service
Which of the following statements about Ad rotation in Google AdWords is correct?
a. Rotation is always done evenly and all rotated ads within a campaign get equal exposure.
b. Rotation may be based on the CTR (click through rate).
c. Ad rotation is not available on the Google content network.
While using Geo-Targeting to
target your ad to specific people, which of the following parameters can be
targeted?
a. The person’s country
b. The person’s language
preference
c. The continent in which
the person lives
The person’s
country, The continent in which the person lives (A, C)
What happens when you turn
on frequency capping for a campaign?
a. It limits the number of
times your ads appear on the search network
b. It limits the number of
times your ads appear on the content network and search network.
c. It limits
the number of times your ads appear to the same unique user on the content
network.
d. It limits the advertising
cost to the campaign’s daily budget.
Which of the following is
not a part of the “tools and Analysis” Feature of Google AdWords:
a. Change history
b. Conversions
c. Google Analytics
d. Website Optimizer
e. Google
AdSence
In the above ad, how can you
make visitors reach harlosscentral.com/signup?
a. By adding
harilosscentral.com/signup in the ad copy
b. By changing the display
URL to hairlosscentral.com/signup
c. By changing
the destination URL to hairlosscentral.com/signup
d. By hyper linking the ad
title to hairlosscentral.com/signup
Which of the following
statements about Adwords Ad Scheduling are correct?
a. It allows you to control
the days on which ads should appear.
b. It allows you to control
the time at which ads should appear.
c. It allows you to raise or
lower your bids for a campaign at certain times of the day.
d. It allows you to change
the countries being targeted at certain times of the day.
a. It allows
you to control the days on which ads should appear, It allows you to control
the time at which ads should appear. (A, B)
Which statistic does Google
report on to show you how well your campaign is performing in terms of
successful conversions?
a. Conversions/Cost per
click (%)
b. Impressions/Conversions
(%)
c.
Cost/Conversion
The term for the number of
impressions an ad has accrued in relation to the rest of the active ads within
the same ad group is:
a. Ad Impression Rate (%)
b. Ad Served
Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual
Rate (%)
What is the AdWord related
team for the following?
“The total number of unique
users who will be served your ad over a specific period of time”
a. Campaign viewers
b. Demography
c. Audience
d. Reach
Your maximum CPC (cost per
click) is $0.70. If your ad receies two clicks, one costing $0.10 and the other
costing $0.60, what would your average CPC for those clicks be?
a. $0.30
b. $0.35
c. $0.50
d. $0.55
You can find out more test answers
oDesk Google Adword Test Answers.
