Social Media Marketing Test is for Social Media Optimizer. You should take this test before apply on Social Media Marketing Job.
You can find out more test answers HERE.
Q: What is meant by "Marketing Creative"?
Answer
a. The employees in the
marketing department
b.
The content for marketing and its creative aspect
c. The methods used to
distribute marketing material
d. The branding image of the
company
Q: What feature does
LinkedIn offer for pay accounts? Answer
a. Ability to post pictures
b.
Increased abilities to connect directly and send messages to
people
c. Ability to post in Groups
and create a Group
d. Ability to block users
Q: What is the term
adopted for updates posted by Twitter users? Answer
a.
Tweets
b. Twoots
c. Twinks
d. Posts
Q: How far into the
future should a company plan its marketing activities? Answer
a. Up to 1 year
b. 5 years
c. 1 month
d.
Indefinitely
Q: What is the term
used for a person who is receiving updates of another Twitter user's updates? Answer
a. User
b.
Follower
c. Connection
d. Friend
Q: What should be the
length of an effective blog post? Answer
a. Several pages in length
b. No more than a few
sentences
c. A few sentences mixed
with several links to other sites and references
d.
A few paragraphs
Q: What is the
general purpose of posting a video blog routinely to YouTube? Answer
a. It allows the company to
hard sell its products
b. It allows the company to drive
website traffic to its blog
c.
It can be used to disperse the company contact information
d. It allows followers to
create a personal connection with the employees of the company
Q: Which of the
following is an important aspect of creating blogs and posting content? Answer
a. Using a witty user name
b. Posting at least once a
month to the blog
c.
Social Media Optimization
d. Using humor
Q: What is meant by the "blogosphere"? Answer
a. The act of writing a blog
b. Specific niche blog
community
c.
The interconnected community of
blogs via linking to each other
d. Advertising done via
blogging
Q: What is a "vlog"? Answer
a. Video Log
b. Video Blog
c. Log of blog activity
d.
New technology to aid in blogging
Q: What should a company
post on Twitter? Answer
a. New product launches
b. Significant company news
c. Occasional day to day
posts of interest
d.
All of the above
Q: What is another
term for "social media"? Answer
a. Media Optimization
b.
Consumer Generated Media
c. Advertising Socialization
d. Consumer Media
Advertising
Q: What methods of
social network marketing should a company always use? Answer
a. Blogging only
b. Twitter, Blogs, Facebook
c. YouTube
d.
Depends on the company, their product, their audience
Q: How can a company
convert posts on Twitter to sales? Answer
a. Write demeaning points
about the competition
b. Write posts about
personal information of the CEO
c.
Creating posts which drive followers to their site
d. Constantly post updates about
how the company needs more sales
Q: How does creating
a social network marketing plan differ from a traditional marketing plan? Answer
a. The brand image should be
completely different for social marketing
b. The staff requirements
and skill sets for social marketing are different
c.
There is no need for a social marketing plan, but social
marketing plan is required for traditional marketing
d.
Other than the method of delivery, a marketing plan either way
will be similar
Q: What type of
status updates would drive visitors to the company site? Answer
a. An update telling friends
they hope to see them all soon
b.
A link to a new press release hosted on the company site
c. A link to a third party
hosting a company press release
d. A picture of the CEO
Q: Why is it
important to have a company blog hosted on the company web domain versus a
third party blogging site? Answer
a. Required by law
b.
Search engine rankings will include hits on the blog as part of
the overall website hits
c. Requires less effort to
maintain
d. Cannot be hacked easily
Q: What is a
contingency plan? Answer
a. A second written plan in
case management doesn't like the original plan
b. A detailed marketing plan
c.
A set of actions to be taken if the original plan does not
perform as anticipated
d. A marketing plan written
just for social networking
Q: Which type of
marketing would a company blog be considered? Answer
a.
Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q: What do
Connections on LinkedIn effectively represent? Answer
a. Random strangers who
found the company
b. People the company has
sold product or services to
c. An avenue to disperse
coupons
d.
People and other companies the user is connected to directly
Q: What style of
videos can a company post on YouTube? Answer
a.
Video Blogs
b. Television Commercials
c. Product Demonstrations
d. All of the above
Q: What traditional
marketing technique is YouTube closest to? Answer
a. Print advertising
b.
Television advertising
c. Radio advertising
d. Mail advertising
Q: What can a company
do on Facebook apart from their page to create a following? Answer
a. Post more updates than
usual
b. Post controversial posts
c. Use several pictures
d.
Use Groups, both company originated and posting to other groups
Q: How can a company
use the same material for both traditional and social network marketing? Answer
a. Posting a luring comment
on Twitter to the company site
b. Selling ad space on the
company website
c.
Utilizing a television ad campaign online as well on their site
and sites such as YouTube
d. Creating a magazine print
ad with the company website
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Q: How often should a
marketing plan be revisited? Answer
a. Never, once written it is
complete
b.
As often as needed in order to revisit the plan of action and
revise any new actions
c. At company board meetings
d. During the financial
review of the company each month
Q: Using which of the
following two methods can a company ensure that the proper audience finds their
YouTube videos? Answer
a. Post links on the company
blog to the YouTube videos
b. There is no method to
effectively direct people to the company videos
c. Use of keywords
d.
Sending out mail advertisements
Q: How can a company
create a forum for dialogue on LinkedIn? Answer
a. Post updates to the
company status
b.
Use of Groups
c. Change the company
profile regularly
d. Post demeaning comments
for the competitors' pages
Q: What is meant by
"micro-blogging"? Answer
a. Blogging daily
b. Blogs which are posted by
companies, not individuals
c.
Blogs with limited individual posts, limited by character count
typically
d. Blogging from mobile
devices
Q: What is one
measure a company can use to validate the usefulness of its video posts on
YouTube? Answer
a. The number of followers
b.
The amount of views of the video
c. The number of videos the
company has up
d. The sales volume of the
company
Q: Why is it
important to post to a blog regularly? Answer
a. It reduces the cost per
blog post
b.
Keep readers engaged and also gives search engines content to
index
c. It gives the social media
marketing specialist something to do
d. It allows more chances
for the company to put down the competition
Q: What style of
blogging would be most effective for building relationships with customers? Answer
a. Using the blog only for
press releases
b. Posting resumes of the
company officers
c. Posting articles about
how terrific the company is, and putting down the competition
d.
Writing posts about the company and its ups and downs from
inside, personalized approach
Q: What are the four
P's of marketing? Answer
a. Product, Price,
Place, Promotion
b.
Price, Popularity, People, Placement
c.
Popularity, Product, Promotion, People
d.
People, Price, Promotion, Placement
Q: What is the
overall goal of social media marketing for companies? Answer
a. Generate sales
b.
Increase company headcount
c. Increase their web
presence
d. Help accelerate product
launches
Q: What is the
ultimate goal of a social network marketing plan? Answer
a. To satisfy investors in
the company
b. To justify spending in
marketing
c. To find investors for a
company
d.
Drive potential customers to the company and give them an action
item to perform
Q: What place does
Pricing have in marketing? Answer
a. Higher prices guarantee a
higher revenue stream
b. The company should
actively market how much their products cost
c.
Different pricing levels can be tested to see what elicits the
best consumer response
d. Marketing based on the
pricing level relative to competition is important
Q: Which of the following
would be leveraging both social network and traditional marketing? Answer
a. Handing out print
advertisements with a coupon for a store
b.
A print advertisement in a magazine which drives people to a
website where there is a free trial offer
c. Posting an advertisement
on a message board
d. Hosting a video ad on
YouTube not otherwise seen elsewhere
Q: Which of the following would be
leveraging both social network and traditional marketing? Answer
a. Handing out print
advertisements with a coupon for a store
b.
A print advertisement in a magazine which drives people to a
website where there is a free trial offer
c. Posting an advertisement
on a message board
d. Hosting a video ad on
YouTube not otherwise seen elsewhere
Q: How is site traffic useful in evaluating
marketing? Answer
a.
Overall site traffic can be followed and a general idea of
marketing's impact on it can be determined
b.
There is no correlation site traffic and marketing
c.
Ads can send receivers to a specific landing page, which can be
tracked
d.
Product sales from the company website can be attributed directly
to the marketing campaign
Q: How does YouTube serve a dual purpose in
social media marketing? Answer
a.
It can be used as a company blog as well as video advertisements
b.
It can be used for company pictures and videos
c.
It can be used to host the company website as well as videos
d.
It can be used as the forum for dispersing company videos, as
well as a host when embedding videos in sites outside of YouTube
Q: How can LinkedIn serve the company aside
from social network marketing? Answer
a.
Job openings can easily be dispersed to qualified candidates on
LinkedIn
b.
Company pictures can be posted to the profile
c.
Negative press about the competition can be easily spread
d.
Pricing lists can be posted
Q: How does a blog directly impact sales of
a company? Answer
a.
It tells customers what products to buy
b.
It can be used to talk negatively about the competition
c.
It is typically used as the way to disperse company coupons
d.
Typically a blog does not directly create sales
Q: What is “guerilla marketing”? Answer
a.
Marketing geared towards animal lovers
b.
Marketing which relies on time and energy rather than a large dollar
budget
c.
Aggressive sales techniques
d.
Marketing using a large scale national budget
Q: What non financial measure of marketing
is important to track? Answer
a.
CEO performance
b.
Number
of new hires in marketing
c.
Number of impressions
d. New customer acquisition
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