Google Search Ads Certification Exam Answers [Updated]

Google Ads Search Certification Exam Answers

Exam URL: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification

Google Search Ads Certification Exam

The Google Search Ads Certificate Exam assesses your knowledge and skills in building and optimizing Google Search campaigns. Earning this certification demonstrates your ability to:

• Develop a Search strategy: 
• Align your campaign with your overall marketing plan and budget.
• Choose the right keywords: 
• Identify relevant terms to target your ideal audience.
• Create compelling ad copy: 
• Craft ads that grab attention and drive clicks.
• Manage your campaigns effectively: 
• Set bids, monitor performance, and optimize for results.
• Leverage AI-powered tools: 
• Utilize automated solutions like Smart Bidding to maximize campaign performance.

Here's what you need to know about the exam:

Format:

• Multiple-choice questions
• 75 minutes duration
• 80% passing score
• Retake allowed after 24 hours if you don't pass

Benefits:

• Stand out to potential employers: Showcase your expertise in Search advertising.
• Boost your confidence: Validate your knowledge and skills.
• Stay up-to-date: Gain insights into the latest trends and best practices.

Preparation:

• Take the diagnostic assessment: Identify your strengths and weaknesses.
• Complete the Google Ads Search learning path: Gain comprehensive knowledge through structured learning.
• Practice with sample questions: Familiarize yourself with the exam format and question style.

Resources:

Skillshop: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification

Google Ads Help Center

Additional notes:

• Other Google Ads certifications are available for different product areas, such as Display and Video.
• Consider your career goals and choose the certification that best aligns with your aspirations.
• Earning the certification is just the beginning. Continuously update your knowledge and stay ahead of the curve.

Here are the answers for Google Search Ads Certificate Exam.

• Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
• Which of these three signals does broad match use to match Search ads with queries?

• Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

• A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

• You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?

• Which three factors impact a Search ad’s auction-time ad quality?

• What are two ways optimization score can help marketers succeed?

• What is value-based bidding?

• What determines whether a Search ad shows in the results for a query, and in what position?

• When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding?

• Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

• How many responsive search ads does Google Ads allow?

• Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• Which of the following are two types of value-based Smart Bidding strategies?

• With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

• What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

• Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

• What are three benefits of opting-in to automatically apply recommendations?

• Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

• If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?

• You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

• Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

• Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

• A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

• Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?

• Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?

• Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?

• Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

• How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

• Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

• Which searches can an ad show for broad match keyword “bike tire repair”?

• You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• Of the different things users want to get out of their search queries, what two things do assets provide?

• Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign?

• When creating an ad, how does Greg know what it will look like to his potential customers?

• Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

• How can Google AI help marketers reach potential customers?

• What is one way that Performance Planner helps businesses increase sales?

• Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?

• You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

• Which two asset types can also be served as account-level automated assets?

• Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

• After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

• Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

• What are the two current keywordless campaign types that marketers can use to drive incremental reach?

• Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

• You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

• Assets help give users which two things they want to get out of their search queries?

• Which two asset types may also be served as automated assets at the account level?

• Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?

• In which two ways does optimization score help marketers succeed?

• Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?

• Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

• Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

• Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

• What’s an advantage of using Smart Bidding with broad match?

• Which of the following are three benefits of opting-in for the automatic applying of recommendations?

• What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?

• You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?

• Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

• What’s one way Google AI helps marketers connect with potential customers?

• What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?

• After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

• Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

• Which searches can an ad show for broad match keyword “car window repair?”

• What two things are types of value-based Smart Bidding strategies?

• Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

• Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

• What are three efficient ways that marketers can apply recommendations that impact optimization score?

• Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

• Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

• How should marketers use AI-powered Search ads to accomplish their business goals?

• Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads?

• A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

• Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

• Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?

• How can marketers use AI-powered Search ads to serve their business needs?

• Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

• How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

• Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

• What are two types of value-based Smart Bidding strategies?

• You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?

• Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

• What does value-based bidding do?

• What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?

• What are three signals broad match uses to match Search ads with queries?

• An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

• Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

• A Search ad’s auction-time ad quality is affected by three factors. What are they?

• An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?

• An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

• What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

• Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?

• You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

• How does value-based bidding work?

• Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

• You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

• You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

• You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

• Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

• Three factors affect a Search ad’s ad quality at auction time. What are they?

• Assets assist in providing users with which two things they want from their search queries?

• Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

• Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

• You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

• What are three benefits of opting-in to apply recommendations automatically?

• Which three signals does broad match use to match Search ads with queries?

• A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

• Two asset types can also be served as account-level automated assets. What are they?

• Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

• Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Where is the bid status, performance trend over time, and conversion delay reporting found?

• Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding?

• In which way can marketers predict the impact of applying recommendations on their optimization score?

• How many responsive search ads does Google Ads permit?

• Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• In what two ways can optimization score drive marketers’ success?

• Where can you find your bid status, performance trend over time, and conversion delay reporting?

• Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

• What does Performance Planner automatically do?

• Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

• How can marketers predict the impact of applying recommendations on their optimization score?

• Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

• Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

• You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

• How can Smart Bidding with broad match help marketers?

• Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

• Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

• How many responsive search ads can you have in Google Ads?

• Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?

• As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

• Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

• Which searches can an ad show for broad match keyword “home furnace repair?”

• How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

• Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?

• What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

• Which way does Google AI help marketers connect with new customers?

• What can the Performance Planner assist you with?

• If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?

• When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

• You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

• What are three efficient ways for marketers to apply recommendations that impact optimization score?

• Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

• What’s a benefit of using Smart Bidding with broad match?

• An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.