Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

  • Including keywords in his ad text
  • Decreasing the bid for the ad
  • Improving the speed of his website
  • Cloning the ad multiple times


The above question is related to “Google Ads Search Certification“. You can find all the updated questions and answers related to to “Google Ads Search Certification” on the “Google Ads Search Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.