How can Smart Bidding with broad match help marketers?

Here is the answer to the questions from the Google Ads Search Certification Exam.

How can Smart Bidding with broad match help marketers?

  • It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
  • It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for the right user.
  • It uses their ad group name to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
  • It helps make sure their business is competing in the right auction, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.



The above question is related to “Google Ads Search Certification“. You can find all the updated questions and answers related to to “Google Ads Search Certification” on the “Google Ads Search Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.