Here is the answer to the questions from the Google Ads Search Certification Exam.
Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
- You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
- You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
- You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
- You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
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