Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Here is the answer to the questions from the Google Ads Search Certification Exam.

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

  • Use of contextual signals
  • Use cross-device reporting
  • Paying attention to negative keyword targeting
  • Monitoring of Quality Score
  • Use of responsive search ads


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