What determines whether a Search ad shows in the results for a query, and in what position?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

What determines whether a Search ad shows in the results for a query, and in what position?

  • Ad Rank, which is based on a variety of factors to show useful ads.
  • Ad quality, which is based on ad and website relevance.
  • Bids, which is how much marketers will pay for a click.
  • Asset impact, which includes sitelinks and image assets.


The above question is related to “Google Ads Search Certification“. You can find all the updated questions and answers related to to “Google Ads Search Certification” on the “Google Ads Search Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.