What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

  • User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • The appropriate bid can often be a static target that’s challenging to reach.
  • If you don’t bid efficiently, you could miss valuable conversions.


The above question is related to “Google Ads Search Certification“. You can find all the updated questions and answers related to to “Google Ads Search Certification” on the “Google Ads Search Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.