What’s an advantage of using Smart Bidding with broad match?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

What’s an advantage of using Smart Bidding with broad match?

  • It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
  • It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
  • It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
  • It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.


The above question is related to “Google Ads Search Certification“. You can find all the updated questions and answers related to to “Google Ads Search Certification” on the “Google Ads Search Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.