Here is the answer to the questions from the Google Ads Search Certification Exam.
Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?
- You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
- You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.
- You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
- You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
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