You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

  • Creating ads that pertain to the keywords.
  • Raising the bid amount.
  • Creating ads likely to get clicks.
  • Having a clear and simple landing page.


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