You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

  • Increasing the trustworthiness of the website.
  • Modifying the ad’s landing page to load faster.
  • Changing the call-to-action message of the ad.
  • Reducing the bid rate on the ad.


The above question is related to “Google Ads Search Certification Exam“. You can find all the updated questions and answers related to to “Google Ads Search Certification Exam” on the “Google Ads Search Certification Exam” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.