In Multi-Channel Funnel reports, how are default conversions credited?

Here is the answer to the questions from the Google Analytics Individual Qualification Exam.

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search or ad

The above question is related to the “Google Analytics Individual Qualification Exam“. You can find all the updated questions and answers related to the “Google Analytics Individual Qualification Exam” on the “Google Analytics Individual Qualification Exam” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.