Here is the test answers of oDesk Internet Marketing Test. Hope this test will help you to pass the oDesk test with great score and get a job on oDesk.
Q1. Why are affiliates not the same as having a sales force?
d. The affiliates have limited availability
Q2. What is the formula for calculating cost per customer acquisition?
d. Total marketing budget for specific period divided by the number of new customers for that same period
Q3. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Q4. What is meant by “niche marketing”?
a. Targeting a broad based group of people
Q5. How can a podcast be used to drive customers to a website?
d. By telling the listeners that they need your product
Q6. What is “cost per customer acquisition”?
b. The average cost of marketing spent per new customer
Q7. How can supplemental materials be delivered to the podcast listener?
c. The listener has to go to a special site only during the podcast
Q8. What is a “value proposition”?
a. The Pricing of the product
Q9. How important is content on a site when optimizing it?
c. It is the only thing which creates a higher ranking in search engines
Q10. Which of the following would not be effective in headline writing?
c. Using small words which take up space and do not add value
Q11. Why would a company possibly want to spend more on PPC early on?
b. To drive traffic to their site and increase awareness
Q12. What is meant by “white hat”?
a. When marketers show up for work wearing white hats
Q13. Why are purchased email lists typically ineffective?
c. They make up fake emails to sell
Q14. Why has web marketing become a popular form of marketing?
d. It has been heavily advertised
Q15. What is one unfavorable trait sometimes seen in affiliate marketing?
b. It brings additional traffic to a site
Q16. Which 3 industries are the largest users of affiliate marketing?
d. Computer equipment, auto manufacturers, construction
Q17. What is A/B testing?
b. Using 2 versions of an ad, measuring results to see which one is more effective
Q18. Why would a firm employ guerilla web marketing?
c. Its gives the firm more control over its marketing budget
Q19. What are the four P’s of marketing?
d. Product, Promotion, Procedures, Procurement
Q20. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
c. A well maintained blog will help increase page rank with search engines
Q21. What is the purpose of a traditional press release?
d. It target markets to internet users
Q22. What is the purpose of sending a montly newsletter?
c. It gives people a chance to opt out of ever talking to your company again
Q23. What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
Q24. What is an auto-responder?
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
Q25. Why is it important to fine tune the timing of the ad and keywords used?
d. To carefully target the customer base desired, not wasting impressions and clicks
Q26. What is a double opt in process?
b. Someone must ask to be on your email list, an then verify by clicking a link they want to be on it
Q27. What should a company do once it achieves its search engine ranking goals?
d. Sell advertising on their site
Q28. How do listeners decide what is a worthwhile podcast to continually listen to?
d. Having several hosts and a myriad of topics
Q29. Why is the subject line of any email campaign important?
b. It is all the receiver sees besides the email address until they open the email
Q30. How is the “open rate” important?
b. It lets the company know how many people bought a product
Q31. How is the pricing model of a click determined?
b. Google sets the price worldwide
Q32. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
b. 10 cents
Q33. What is “cost per action”?
a. Same as pay per click
Q34. What is an “impression”?
b. When your ad is displayed on a page online, not necessarily clicked on
Q35. Which of the following is valuable in increasing a page rank?
c. Quantity of links from other highly ranked pages to your site
Q36. What is meant by “web 2.0”?
d. Internet companies who focus on retail sales
Q37. What is affiliate marketing?
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
Q38. Which of the following are podcasts least likely to target?
a. Sales
Q39. What is the “active voice” style of writing ads?
c. Writing in the third person
Q40. Why is it important to set daily maximum budgets for pay per click ad campaigns?
d. Costs of clicked links can add up quickly if not limited.
Q41. How should a company allocate its marketing budget among the various methods of internet marketing?
a.Depends on the company and what is most effective for its business
Q42. What is meant by “viral marketing”?
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Q43. How can a company profit from a podcast directly?
d. All podcasts are free, they can not be directly profitable
Q44. What is one advantage to using a purchased email list?
d. It is targeted at your potential customers
Q45. Why is reciprocal linking becoming an important way to reach potential clients?
a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
Q46. What is a trackback?
b. A method of notification that somebody links to document/html
Q47.How is click-through rate measured in an email campaign?
b. The number of people who click on a link in the email bringing the potential customer to your site
Q48. Who regulates affiliate marketing?
a. No one currently
Q49. Which of the following can negatively impact a site's ranking in search results?
c. Using automated programs or services to create links to your site
Q50. What type of income statement items are marketing expenses?
d. Cost of Good Sold
Q52: Why would a company possibly want to spend more on PPC early on?
b. To drive traffic to their site and increase awareness
Q53: Why is affiliate marketing a favorable from of marketing?
c. It guarantees increased sales
Q54: Who regulates affiliate marketing?
a. No one currently
Q: What is meant by “niche marketing”?
a. Targeting a broad based group of people
Q: How can a podcast be used to drive customers to a website?
d. By telling the listeners that they need your product
Q: What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
Q: How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Q: How is click-through rate measured in an email campaign?
b. The number of people who click on a link in the email bringing the potential customer to your site
Q: What is a "value proposition"?
a. The pricing of the product
d. A statement as to how the company adds value for customers
Q: How important is content on a site when optimizing it?
c. It is the only thing which creates a higher ranking in search engines
Q: What is a trackback?
b. A method of notification that somebody links to document/html
d. A count of how many downloads your podcast has
Q: Which of the following would not be effective in headline writing?
c. Using small words which take up space and do not add value
Q: What should a company do once it achieves its search engine ranking goals?
b. Constantly monitor and improve their site in order to maintain their ranking
d. Sell advertising on their site
Q: Why would a firm employ guerilla web marketing?
c. It gives the firm more control over its marketing budget.
Q: Why would a firm employ guerilla web marketing?
c. Its gives the firm more control over its marketing budget
Q: What is meant by “White hat”?
a. When marketers show up for work wearing white hats.
c. Ethical and honest methods of increasing page rankings.
Q: Why are purchased email lists typically ineffective?
b. They distribute an email to far more people than the company has its contacts
c. They make up fake emails to sell
Q: Why has web marketing become a popular form of marketing?
d. It has been heavily advertised
Q: What is one unfavorable trait sometimes seen in affiliate marketing?
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
Q: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Q: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
Q: Why si it important to fine tune the timing ofthe ad and keywords used
to carefully target the customer basedesired, not wasting impressions and clicks
Q: What is the purpose of a traditional press release?
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Q: What is the purpose of sending a monthly newsletter?
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
Q: What is the purpose of sending a monthlynewsletter
Ans: it gives people a chance to opt out of evertalking to your company again
Q: What is meant by "guerilla marketing"?
a. Using resources such as time, energy and imagination rather than money to market
Q: What is an auto-responder?
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
Q: Why is it important to fine tune the timing of the ad and keywords used?
d. To carefully target the customer base desired, not wasting impressions and clicks
Q: What is the “active voice” style of writing ads?
c. Writing in the third person
Q: What is the purpose of a traditional pressrelease
Ans: it target markets to internet users
Q: What is a double opt in process?
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Q: How do listeners decide what is a worthwhile podcast to continually listen to?
d. Having several hosts and a myriad of topics
Q: Why is the subject line of any email campaign important?
b. It is all the receiver sees besides the email address until they open the email
Q: What is a secondary reason to actively maintaina company blog. Besides giving potential customers something to read
Ans: it impresses clients
Q: How is the “open rate” important?
b. It lets the company know how many people bought a product
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Q: Why are affiliates not the same as having a sales force?
d. The affiliates have limited availability
Q: How is the pricing model of a click determined?
b. Google sets the price worldwide
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Q: What is one unfavourable trait sometimes seenin affiliate marketing
Ans: it brings additional traffic to a site
Q: What is the formula for calculating cost per customer acquisition?
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Q: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
b. 10 cents
Q: What should a company do once it achieves itssearch engine ranking goals
Ans: sell advertising on their site
Q: What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
Q: What is an “impression”?
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
Q: Which of the following is valuable in increasing a page rank?
c. Quantity of links from other highly ranked pages to your site
Question 44: How important is content on a site whenoptimizing it
Ans: it is the only thing which creates a higherranking in search engines
Q: What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
d. Internet companies who focus on retail sales
Q: How can supplemental materials be delivered tothe poducast listener
Ans: the istener must pay for any additionalmaterials
Q: Which of the following are podcasts least likely to target?
a. Sales
Q: How can a poducast be used to brive customers toa website
Ans: by telling the listeners that they need yourproduct
Q: What is A/B testing?
b. Using two version of an ad, measuring results to see which one is more effective.
d. Using 2 version of an ad to see which one has less bounce rate.
Q: Why is it important to set daily maximum budgets for pay per click ad campaigns?
a. It helps with ad placements.
d. Costs of clicked links can add up quickly if not limited.
Also, Here you can find out more answers-
Q1. Why are affiliates not the same as having a sales force?
d. The affiliates have limited availability
Q2. What is the formula for calculating cost per customer acquisition?
d. Total marketing budget for specific period divided by the number of new customers for that same period
Q3. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Q4. What is meant by “niche marketing”?
a. Targeting a broad based group of people
Q5. How can a podcast be used to drive customers to a website?
d. By telling the listeners that they need your product
Q6. What is “cost per customer acquisition”?
b. The average cost of marketing spent per new customer
Q7. How can supplemental materials be delivered to the podcast listener?
c. The listener has to go to a special site only during the podcast
Q8. What is a “value proposition”?
a. The Pricing of the product
Q9. How important is content on a site when optimizing it?
c. It is the only thing which creates a higher ranking in search engines
Q10. Which of the following would not be effective in headline writing?
c. Using small words which take up space and do not add value
Q11. Why would a company possibly want to spend more on PPC early on?
b. To drive traffic to their site and increase awareness
Q12. What is meant by “white hat”?
a. When marketers show up for work wearing white hats
Q13. Why are purchased email lists typically ineffective?
c. They make up fake emails to sell
Q14. Why has web marketing become a popular form of marketing?
d. It has been heavily advertised
Q15. What is one unfavorable trait sometimes seen in affiliate marketing?
b. It brings additional traffic to a site
Q16. Which 3 industries are the largest users of affiliate marketing?
d. Computer equipment, auto manufacturers, construction
Q17. What is A/B testing?
b. Using 2 versions of an ad, measuring results to see which one is more effective
Q18. Why would a firm employ guerilla web marketing?
c. Its gives the firm more control over its marketing budget
Q19. What are the four P’s of marketing?
d. Product, Promotion, Procedures, Procurement
Q20. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
c. A well maintained blog will help increase page rank with search engines
Q21. What is the purpose of a traditional press release?
d. It target markets to internet users
Q22. What is the purpose of sending a montly newsletter?
c. It gives people a chance to opt out of ever talking to your company again
Q23. What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
Q24. What is an auto-responder?
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
Q25. Why is it important to fine tune the timing of the ad and keywords used?
d. To carefully target the customer base desired, not wasting impressions and clicks
Q26. What is a double opt in process?
b. Someone must ask to be on your email list, an then verify by clicking a link they want to be on it
Q27. What should a company do once it achieves its search engine ranking goals?
d. Sell advertising on their site
Q28. How do listeners decide what is a worthwhile podcast to continually listen to?
d. Having several hosts and a myriad of topics
Q29. Why is the subject line of any email campaign important?
b. It is all the receiver sees besides the email address until they open the email
Q30. How is the “open rate” important?
b. It lets the company know how many people bought a product
Q31. How is the pricing model of a click determined?
b. Google sets the price worldwide
Q32. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
b. 10 cents
Q33. What is “cost per action”?
a. Same as pay per click
Q34. What is an “impression”?
b. When your ad is displayed on a page online, not necessarily clicked on
Q35. Which of the following is valuable in increasing a page rank?
c. Quantity of links from other highly ranked pages to your site
Q36. What is meant by “web 2.0”?
d. Internet companies who focus on retail sales
Q37. What is affiliate marketing?
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
Q38. Which of the following are podcasts least likely to target?
a. Sales
Q39. What is the “active voice” style of writing ads?
c. Writing in the third person
Q40. Why is it important to set daily maximum budgets for pay per click ad campaigns?
d. Costs of clicked links can add up quickly if not limited.
Q41. How should a company allocate its marketing budget among the various methods of internet marketing?
a.Depends on the company and what is most effective for its business
Q42. What is meant by “viral marketing”?
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Q43. How can a company profit from a podcast directly?
d. All podcasts are free, they can not be directly profitable
Q44. What is one advantage to using a purchased email list?
d. It is targeted at your potential customers
Q45. Why is reciprocal linking becoming an important way to reach potential clients?
a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
Q46. What is a trackback?
b. A method of notification that somebody links to document/html
Q47.How is click-through rate measured in an email campaign?
b. The number of people who click on a link in the email bringing the potential customer to your site
Q48. Who regulates affiliate marketing?
a. No one currently
Q49. Which of the following can negatively impact a site's ranking in search results?
c. Using automated programs or services to create links to your site
Q50. What type of income statement items are marketing expenses?
d. Cost of Good Sold
Q52: Why would a company possibly want to spend more on PPC early on?
b. To drive traffic to their site and increase awareness
Q53: Why is affiliate marketing a favorable from of marketing?
c. It guarantees increased sales
Q54: Who regulates affiliate marketing?
a. No one currently
Q: What is meant by “niche marketing”?
a. Targeting a broad based group of people
Q: How can a podcast be used to drive customers to a website?
d. By telling the listeners that they need your product
Q: What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
Q: How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Q: How is click-through rate measured in an email campaign?
b. The number of people who click on a link in the email bringing the potential customer to your site
Q: What is a "value proposition"?
a. The pricing of the product
d. A statement as to how the company adds value for customers
Q: How important is content on a site when optimizing it?
c. It is the only thing which creates a higher ranking in search engines
Q: What is a trackback?
b. A method of notification that somebody links to document/html
d. A count of how many downloads your podcast has
Q: Which of the following would not be effective in headline writing?
c. Using small words which take up space and do not add value
Q: What should a company do once it achieves its search engine ranking goals?
b. Constantly monitor and improve their site in order to maintain their ranking
d. Sell advertising on their site
Q: Why would a firm employ guerilla web marketing?
c. It gives the firm more control over its marketing budget.
Q: Why would a firm employ guerilla web marketing?
c. Its gives the firm more control over its marketing budget
Q: What is meant by “White hat”?
a. When marketers show up for work wearing white hats.
c. Ethical and honest methods of increasing page rankings.
Q: Why are purchased email lists typically ineffective?
b. They distribute an email to far more people than the company has its contacts
c. They make up fake emails to sell
Q: Why has web marketing become a popular form of marketing?
d. It has been heavily advertised
Q: What is one unfavorable trait sometimes seen in affiliate marketing?
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
Q: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Q: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
Q: Why si it important to fine tune the timing ofthe ad and keywords used
to carefully target the customer basedesired, not wasting impressions and clicks
Q: What is the purpose of a traditional press release?
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Q: What is the purpose of sending a monthly newsletter?
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
Q: What is the purpose of sending a monthlynewsletter
Ans: it gives people a chance to opt out of evertalking to your company again
Q: What is meant by "guerilla marketing"?
a. Using resources such as time, energy and imagination rather than money to market
Q: What is an auto-responder?
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
Q: Why is it important to fine tune the timing of the ad and keywords used?
d. To carefully target the customer base desired, not wasting impressions and clicks
Q: What is the “active voice” style of writing ads?
c. Writing in the third person
Q: What is the purpose of a traditional pressrelease
Ans: it target markets to internet users
Q: What is a double opt in process?
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Q: How do listeners decide what is a worthwhile podcast to continually listen to?
d. Having several hosts and a myriad of topics
Q: Why is the subject line of any email campaign important?
b. It is all the receiver sees besides the email address until they open the email
Q: What is a secondary reason to actively maintaina company blog. Besides giving potential customers something to read
Ans: it impresses clients
Q: How is the “open rate” important?
b. It lets the company know how many people bought a product
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Q: Why are affiliates not the same as having a sales force?
d. The affiliates have limited availability
Q: How is the pricing model of a click determined?
b. Google sets the price worldwide
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Q: What is one unfavourable trait sometimes seenin affiliate marketing
Ans: it brings additional traffic to a site
Q: What is the formula for calculating cost per customer acquisition?
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Q: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
b. 10 cents
Q: What should a company do once it achieves itssearch engine ranking goals
Ans: sell advertising on their site
Q: What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
Q: What is an “impression”?
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
Q: Which of the following is valuable in increasing a page rank?
c. Quantity of links from other highly ranked pages to your site
Question 44: How important is content on a site whenoptimizing it
Ans: it is the only thing which creates a higherranking in search engines
Q: What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
d. Internet companies who focus on retail sales
Q: How can supplemental materials be delivered tothe poducast listener
Ans: the istener must pay for any additionalmaterials
Q: Which of the following are podcasts least likely to target?
a. Sales
Q: How can a poducast be used to brive customers toa website
Ans: by telling the listeners that they need yourproduct
Q: What is A/B testing?
b. Using two version of an ad, measuring results to see which one is more effective.
d. Using 2 version of an ad to see which one has less bounce rate.
Q: Why is it important to set daily maximum budgets for pay per click ad campaigns?
a. It helps with ad placements.
d. Costs of clicked links can add up quickly if not limited.
Also, Here you can find out more answers-
