Question: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Ans: b.By letting you know the percentage of users who entered the website and then left without viewing any other page
Question: Which of the following search engines or directories provides the directory search results for Yahoo?
Ans: b. Yahoo Directory
Question: State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
Ans: a.True
Question: Which of the following statements regarding website content are correct?
Ans: c. Syndicating your content could lead to Google viewing the material as duplicate
Question: Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Ans: c.Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
Question: Which of the following statements about the Google Sitemap are correct:
Ans: c.The Sitemap acceptable to Google follows an XML format.
Question: Are RSS/Atom feeds returned in Google's search results?
Ans: b.No
Question: What does the term Keyword Prominence refer to?
Ans: c.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Question: Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
Ans: A,B,C
Question: What is Anchor Text?
Ans: c.It is the visible text that is hyper linked to another page
Question: If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
Ans: b.No
Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Ans: d.Pagejacking
Question: Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
Ans: a.Yes
Question: What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Ans: b.Flux
Question: While grading your website, Google gives credit to outbound links pointing to authority websites?
Ans: b.False
Question: Which of the following URLs can the Google search engine spider?
Ans: e.All of the above
Question: Google displays up to _____ characters of a webpage's Title Tag.
Ans:c.56
Question: Cloaking is a controversial SEO technique. What does it involve?
Ans: b.Offering a different set of web pages to the search engines
Question: What does the 302 server response code signify?
Ans:d.The page has temporarily moved
Question: Which of the following statements is correct with regard to the description meta tag?
Ans:D.Google uses the meta description to generate the search engine results pages
Question: What is Keyword Density?
Ans:e.The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Question: Which of the following statements is correct with regard to the images within a webpage?
Ans:b.Important keywords related to the image should be placed in the ALT text
Question: Which of the following facts about Alexa are correct?
Ans:a.Alexa provides free data on relative website visitor traffic
Question: Which of the following actions could get you banned by Google?
Ans:a.Hiding text on the webpage
Question: Which of the following statements about Google's technical and quality guidelines is true?
Ans:b. If using dynamic pages, it helps to keep the parameters short and the number of them few
Question: Which of the following is an ethical SEO Technique?
Ans:d.None of the above
Question: All major search engines are case sensitive.
Ans:b.False
Question: Which of the following factors contribute towards link popularity of a website?
Ans:A,B,C,D
Question: Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
Ans:d.Stop words
Question: Which of the following activities could be looked down upon by Google as per their quality guidelines?
Ans: B,C
Question: Which of the following statements about RSS are correct?
Ans:a.It is a form of XML
Question:_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
Ans:d.The page which you would like to improve in the search engine rankings
Question: Which of the following can be termed as good keyword selection and placement strategies?
Ans: A,D
Question: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
Ans:d.it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question: Which of the following statements about search engine optimization techniques are correct:
Ans: A, B, D
Question: A Hallway Page is used to:
Ans:d.Enable search engine bots to index the Doorway Pages
Question: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
Ans:d.Google Trends
Question: How are site maps important for the search engine optimization process?
Ans:c.Site maps help the search engine spider pick up more pages from the website
Question: State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
Ans:a.True
Question: What is the function of "indexer" part of the Google search engine?
Ans: d.It helps to generate meaningful results based upon the user's search term
Question: Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
Ans: d.Image Alt tags on the home page matching the search term
Question: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
Ans: c.It shows all the pages that point to that URL
Question: Which of the following factors have an impact on the Google PageRank?
Ans: a.The total number of inbound links to a page of a web site
Question: What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Ans: c.Grey hat techniques
Question: Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
Ans: b.Because you could get penalized by search engines for using duplicate content
Question: The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
Ans: b.Not to index the page and not to follow the links in the page
Question:_________________ use both crawlers and directories to generate relevant results.
Ans: d.Meta Search Engines
Question: Which of the following statements is correct with regard to natural links?
Ans:c.They are voluntary in nature
Question: What will happen if you type the words 'Certification -Networking' in the Google search box?
Ans: d.Google will find the web pages about Certification that do not contain the word Networking
Question: If you enter 'Help site:www.microsoft.com' in the Google search box, what will Google search for?
Ans: b.It will find pages about help within www.expertrating.com
Question: Which of the following statements about FFA pages are true?
Ans: b.They are also called link farms
Question: What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
Ans: d.Stemming
Question: What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Ans: a.There are more long tail searches than shorter keyword queries
Question:10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
Ans: b. 30 percent
Question: If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
Ans: a.20% of the webpages of the website have been indexed by the search engine
Ans: b.By letting you know the percentage of users who entered the website and then left without viewing any other page
Question: Which of the following search engines or directories provides the directory search results for Yahoo?
Ans: b. Yahoo Directory
Question: State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
Ans: a.True
Question: Which of the following statements regarding website content are correct?
Ans: c. Syndicating your content could lead to Google viewing the material as duplicate
Question: Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Ans: c.Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
Question: Which of the following statements about the Google Sitemap are correct:
Ans: c.The Sitemap acceptable to Google follows an XML format.
Question: Are RSS/Atom feeds returned in Google's search results?
Ans: b.No
Question: What does the term Keyword Prominence refer to?
Ans: c.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Question: Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
Ans: A,B,C
Question: What is Anchor Text?
Ans: c.It is the visible text that is hyper linked to another page
Question: If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
Ans: b.No
Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Ans: d.Pagejacking
Question: Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
Ans: a.Yes
Question: What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Ans: b.Flux
Question: While grading your website, Google gives credit to outbound links pointing to authority websites?
Ans: b.False
Question: Which of the following URLs can the Google search engine spider?
Ans: e.All of the above
Question: Google displays up to _____ characters of a webpage's Title Tag.
Ans:c.56
Question: Cloaking is a controversial SEO technique. What does it involve?
Ans: b.Offering a different set of web pages to the search engines
Question: What does the 302 server response code signify?
Ans:d.The page has temporarily moved
Question: Which of the following statements is correct with regard to the description meta tag?
Ans:D.Google uses the meta description to generate the search engine results pages
Question: What is Keyword Density?
Ans:e.The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Question: Which of the following statements is correct with regard to the images within a webpage?
Ans:b.Important keywords related to the image should be placed in the ALT text
Question: Which of the following facts about Alexa are correct?
Ans:a.Alexa provides free data on relative website visitor traffic
Question: Which of the following actions could get you banned by Google?
Ans:a.Hiding text on the webpage
Question: Which of the following statements about Google's technical and quality guidelines is true?
Ans:b. If using dynamic pages, it helps to keep the parameters short and the number of them few
Question: Which of the following is an ethical SEO Technique?
Ans:d.None of the above
Question: All major search engines are case sensitive.
Ans:b.False
Question: Which of the following factors contribute towards link popularity of a website?
Ans:A,B,C,D
Question: Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?
Ans:d.Stop words
Question: Which of the following activities could be looked down upon by Google as per their quality guidelines?
Ans: B,C
Question: Which of the following statements about RSS are correct?
Ans:a.It is a form of XML
Question:_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
Ans:d.The page which you would like to improve in the search engine rankings
Question: Which of the following can be termed as good keyword selection and placement strategies?
Ans: A,D
Question: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
Ans:d.it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question: Which of the following statements about search engine optimization techniques are correct:
Ans: A, B, D
Question: A Hallway Page is used to:
Ans:d.Enable search engine bots to index the Doorway Pages
Question: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?
Ans:d.Google Trends
Question: How are site maps important for the search engine optimization process?
Ans:c.Site maps help the search engine spider pick up more pages from the website
Question: State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
Ans:a.True
Question: What is the function of "indexer" part of the Google search engine?
Ans: d.It helps to generate meaningful results based upon the user's search term
Question: Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
Ans: d.Image Alt tags on the home page matching the search term
Question: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
Ans: c.It shows all the pages that point to that URL
Question: Which of the following factors have an impact on the Google PageRank?
Ans: a.The total number of inbound links to a page of a web site
Question: What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Ans: c.Grey hat techniques
Question: Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
Ans: b.Because you could get penalized by search engines for using duplicate content
Question: The following robots meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
Ans: b.Not to index the page and not to follow the links in the page
Question:_________________ use both crawlers and directories to generate relevant results.
Ans: d.Meta Search Engines
Question: Which of the following statements is correct with regard to natural links?
Ans:c.They are voluntary in nature
Question: What will happen if you type the words 'Certification -Networking' in the Google search box?
Ans: d.Google will find the web pages about Certification that do not contain the word Networking
Question: If you enter 'Help site:www.microsoft.com' in the Google search box, what will Google search for?
Ans: b.It will find pages about help within www.expertrating.com
Question: Which of the following statements about FFA pages are true?
Ans: b.They are also called link farms
Question: What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
Ans: d.Stemming
Question: What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Ans: a.There are more long tail searches than shorter keyword queries
Question:10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
Ans: b. 30 percent
Question: If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
Ans: a.20% of the webpages of the website have been indexed by the search engine
