A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

  • Product and brand consideration
  • Leads
  • Brand awareness and reach
  • Website traffic


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