You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?

Here is the answer to the questions from the Google Ads Search Certification Exam.
You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?

  • Performance Planner relies on machine learning for forecasting purposes.
  • Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
  • Performance Planner forecasting is driven by billions of Google searches conducted every week.
  • Performance Planner can integrate with additional budgeting software like QuickBooks.


The above question is related to “Google Ads Search Certification“. You can find all the updated questions and answers related to to “Google Ads Search Certification” on the “Google Ads Search Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.