Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?

Here is the answer to the questions from the Google Ads Search Certification Exam.

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?

  • By adding coupon alerts to people nearby the store.
  • By creating a new ad group for the sale.
  • By targeting specific device operating systems.
  • By choosing “leads” as the campaign goal.
  • By setting campaign start/end dates.


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