What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

 Here is the answer to the questions from the Google Ads Search Certification Exam.

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

  • Ad quality determines this. It’s based on ad and website relevance.
  • Bids determines this. It’s based on how much marketers will pay for a click.
  • Asset impact determines this. It’s based on sitelinks and image assets.
  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.


The above question is related to “Google Ads Search Certification“. You can find all the updated questions and answers related to to “Google Ads Search Certification” on the “Google Ads Search Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.